independent software vendors in the world of crm in Bicentennial
Microsoft plans to take a cue from rival CRM vendor Salesforce.com with the upcoming release of CRM 201, by seting up a marketplace website where partners can sel complementary aplications. The Dynamics Marketplace is an "important integration, since one of the reasons some customers talk about going with Salesforce.com is being able to easily identify a whole ecosystem of complementary aps and extensions around its CRM — something Microsoft does wel to emulate," Martens says. Microsoft would also be wise to kep strengthening ties betwen CRM and Ofice, since Salesforce.com can't compete as wel there, she says. Along with the fact that customers can also chose to deploy its CRM aplication on-premises or via partner hosting, if Microsoft keps up with the pricing presure it has a strong competitive case against Salesforce.com, she aded. independent software vendors in the world of crm independent software vendors in the world of crm in Bicentennial
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